Top 5 Music and Audio Apps in Kenya Q4 2022

During the fourth quarter of 2022, the top five music and audio applications in Kenya demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

Spotify: Music and Podcasts saw consistent growth in weekly downloads, starting at approximately 46K in late September and peaking at around 79K in mid-November. The app's weekly revenue also showed an upward trend, especially in December, reaching $11 in the last week. Active user numbers followed a steady increase, climbing from around 276K to over 321K by the end of December.

Boomplay: Music & Live Stream experienced fluctuating download numbers, with a notable peak at approximately 41K in mid-December. Weekly revenue remained relatively stable, averaging around $100 to $120. The app maintained a strong active user base, growing from about 644K to nearly 745K over the quarter.

Shazam: Find Music & Concerts had consistent weekly downloads, varying between 11K and 14K. Revenue stayed minimal throughout the quarter, averaging $1 to $2 weekly. Active users increased from about 186K to over 216K by the end of December, showing steady engagement.

DJ Music Mixer - DJ Mix Studio saw a significant spike in downloads in early October, reaching over 21K, but fluctuated thereafter. Active users mirrored this trend, rising to a high of approximately 22K in early October before stabilizing around 15K by the end of December.

Spotify for Podcasters experienced a peak in downloads in late October with over 18K, followed by a sharp decline to just 180 by the end of December. Active users also saw a decline, starting from nearly 75K and dropping to about 39K by the end of the quarter.

These insights highlight the dynamic nature of the music and audio app market in Kenya. For more detailed analytics and trends, visit Sensor Tower.